Box Day · the flagship

The Lucky Box.

From £30, with the minimum value of what is inside printed next to the price. Curated finds, a fixed price, and a floor at our own single-item prices.

A Lucky Box, open, with a pink bear plush inside, a poster tube, charms, washi tape and stickers around it on a black reflective surface.

Why we built it

A box that tells you what it is worth before you buy it.

Boxes like this usually arrive with a sealed bag and a vague promise, and no number anywhere on the outside.

Ours prints the number on the front. The price is fixed, the categories inside are named, and the minimum value of the contents is stated at our own single-item prices before you pay. What is left to find out is which specific pieces are in there, and that is the pleasure of it.

The shop runs in two directions, if you are wondering. This box comes in. The Friday Box goes out - a weekly drop of British character goods, shipped to Taiwan.

How Box Day runs

  1. One

    Box Day

    The boxes go out on a date you can plan around, not at some hour that catches you in a lesson. The list gets the date first.

  2. Two

    You pick a theme

    The From Japan Box, The From Taiwan Box or The Plush Box. Each one names the categories inside and states a minimum value before you pay anything.

  3. Three

    We pack it

    One curation, packed by hand. Layered tissue, a sealed sticker, and the piece we think is the hero of that box sitting at the bottom.

  4. Four

    It arrives with its cards

    Every item comes with an origin card - who made it, where it is from, why it is in the box. The discovery is the product.

The three themes

Each one states its own minimum.

From Japan

The From Japan Box

Six pieces or more from small Japanese makers, packed so that at least one of them is a thing Britain has never had on a shelf.

£30

You pay

£40+

Stated minimum value inside

What is inside

  • A gachapon charm off a machine you cannot reach from here
  • An acrylic standee of somebody's favourite character
  • A can badge worth putting on the front of the bag
  • A snack that only exists in one prefecture
  • Washi tape in a colourway British stationers do not carry
  • A character memo or letter set too nice to write on

Every box holds at least £40 of goods at our own single-item prices. The categories are named here before you buy; the pleasure is finding out which pieces turn up.

In stock

From Taiwan

The From Taiwan Box

Taiwanese illustrators and character makers, in a box nobody else in Britain is putting together.

£30

You pay

£40+

Stated minimum value inside

What is inside

  • An acrylic piece by an illustrator with a real following in Taipei
  • A beaded phone charm strung by hand
  • Sticker flakes and a sack to keep them in
  • A snack from a Taiwanese maker worth knowing about
  • A piece of Taiwanese design stationery

Every box holds at least £40 of goods at our own single-item prices. Taiwanese character goods have no home on a British shelf - this box is the shelf.

In stock

From Japan

The Plush Box

The collector box. Two sealed blind-box figures from two different Japanese makers, a plush to hang off the bag, and the kit that keeps all three mint.

£50

You pay

£55+

Stated minimum value inside

What is inside

  • A sealed blind-box figure from a Japanese maker
  • A second sealed figure from a different maker entirely
  • A plush keyring charm built to survive a rucksack
  • A hard protector case so the box survives the shelf
  • An outfit cut to fit a blind-box figure

Every box holds at least £55 of goods at our own single-item prices. Sealed means sealed - nothing is opened, sorted or resealed before it reaches you, and the protector case is in there so it stays that way.

In stock

No two boxes of a theme are the same. Each one is curated piece by piece, so the shape of it is fixed and the contents are not.

The box itself

Three ways round it.

The open box straight on, the pink plush sitting in it in its bear hood, a poster tube leaning against the side and the brand wordmark on the box front.
Straight on
The same box turned about a quarter, the plush and poster tube inside, keyrings on the surface in front and the brand wordmark on the wall behind.
Turned a quarter
The box from the side, the plush facing away, the brand wordmark large on the wall behind it.
From the side

Brand imagery: our own pictures of the packaging and the plush, made in the studio rather than shot on a shelf.

Say it plainly

What every box promises before you buy it.

On the front of the box

  • A minimum value for the contents, stated at our own single-item prices.
  • The categories that are inside it, named.
  • One price, with UK delivery already in it.
  • The difference made up in goods you choose, if a box ever comes in under.

Inside it

  • Pieces we would put on the shelf individually, not the ones nobody else wanted.
  • An origin card with every item: who made it, where, and why it is in there.
  • At least one thing you will not have met before. That is the whole job.
  • Tissue, a sealed sticker, and the hero piece at the bottom.

The guarantee

If the box misses its number, we make it up in goods.

If the contents of your box do not add up to at least the stated minimum at our own single-item prices, tell us and we send you the difference in goods - your pick from the shelf.

Anything that arrives damaged is replaced, and the return postage on a fault is ours. Separately, and whatever the reason, you have 14 days to change your mind about the order under the distance selling rules. The delivery and returns page sets both out in full, including the sealed-item exception that applies to anything blind-boxed.

The film

What opening one is meant to feel like.

Eight seconds, with sound. Our own brand film - the packaging and the register the shop is built to, rather than a recording of an order going out.

The other box

The Friday Box goes the other way.

The Lucky Box is character goods from Japan and Taiwan, curated here and sent to you in Britain. The Friday Box is a weekly drop of British character goods, sent to buyers in Taiwan.

Two names, two directions, one house. It is written in Traditional Chinese, because that is who it is for.

Know when the next Box Day is.

One email when a Box Day has a date, and one on the morning it opens. Two emails. That is the whole arrangement.