CW / 02
The set, from the back
The other half is a pinned wrap skirt that adjusts on the hip. The back is where most of the ribbon work is, which is why it gets its own frame.
Part of the set
The clothing wing
Cherry Wardrobe.
The clothes in every frame of Crazy Cherry footage are ours. They go out under a different name to the shop, and the reason is the most interesting thing on this page.
What this is
The shop finds things. This part we draw.
Everything else on this site was made by somebody else and chosen by us. The wardrobe runs the other way: drawn here, made here, and the only thing in the building with our own name woven inside the neck.
The brief was one line long: make the clothes the girl in the arcade stairwell is wearing. Ribbon through the half-zip instead of a pull, so the fastening moves. Safety pins that hold the skirt rather than decorate it. A flaming heart you have to stand close to read.
Cherry Wardrobe is made in small runs. That is a deliberate limit rather than a shortage - a run you can walk the length of is a run somebody has checked.
The name on the neck tape
The clothes get their own name.
Cherry Wardrobe. Same house, same cherries, its own label - woven into the neck tape rather than printed across the chest.
A separate garment label is what clothing houses build on purpose. It gets its own shelf, its own sizing and its own reason to exist beyond being a shop logo on a jumper, and the things it makes are designed as clothes rather than as merchandise.
So the shop stays Crazy Cherry and the clothes are Cherry Wardrobe. One household, two names, and the one on the neck tape is the one that had to earn a wardrobe.
Designed in Britain
One label, and it is ours. Shown here line by line - what the wardrobe holds now, and the shape of what it is being built into.
Drawn in Britain. Made in Britain. XS to L.
CW / 01
The laced half-zip
Cropped black half-zip, laced through with pink satin ribbon instead of a pull, so the fastening moves when you do. XS to L, £48 with delivery.
See the piece
03 In design
CW / 03
Outerwear
The next thing the label wants and the one worth taking time over. A jacket is a pattern, a lining and a factory that can do justice to both.
In design
04 In design
CW / 04
Jersey and tees
The easy end, which is exactly why it waits. Printed jersey is the fastest way in the world to make a label look like merchandise, and this one is not merchandise.
In design
05 House detail
CW / 05
Neck tape and packaging
Woven Cherry Wardrobe neck tape, size and care on a separate tab, and no cardboard tag that has to be cut off with scissors.
House detail
06 XS to L
CW / 06
Sizing
XS to L, cut on a real body rather than graded up from a sample size, with the measurements printed on the product page instead of a letter you have to guess at.
XS to L
Every photograph on this page is a still from the brand film - the set as it was shot, rather than a catalogue plate.
How the set is made
Four things that make it what it is.
- Drawn
Here
The half-zip, the ribbon, the pinned skirt and the flaming heart small enough that you have to stand close to read it. Every line of it drawn in Britain.
- Cut
In small runs
Made here, in runs small enough that a person handles every piece. It costs more per garment than a container of the same thing, and it is the difference you can feel in a seam.
- Finished
In the details
Woven neck tape rather than a printed label, care on a separate tab, and the ribbon threaded rather than stitched down so it can be pulled out and swapped.
- Worn
On a person
Photographed on a body, never as a flat lay. A garment that moves has to be shown moving, which is half of why this set exists at all.
The set is £48 for both pieces, in XS to L, with UK delivery inside the price.
Plainly
What the label means, and what it does not.
It means
- Drawn in Britain and made in Britain, stated per garment rather than in a footer.
- Its own woven neck tape, its own sizing and its own care instructions.
- The same house as Crazy Cherry, said out loud rather than kept quiet.
- One price, with UK delivery already inside it.
It does not mean
- That the garment carries the Crazy Cherry logo. It carries this one, on purpose.
- A shop logo printed across the chest. The name is inside the neck.
- A licensing deal. Nobody else's character is on a Cherry Wardrobe piece.
- A season. Pieces are added when they are worth adding, not four times a year.
Nothing real to show here yet.
Why it exists at all
The brand was shot in it before it was a product.
The set was drawn to dress the footage, and it kept turning up in the frame until it was obvious it should be a thing you could own. That is the whole origin story, and it is a better one than a trend report.
It is also the one shelf where every decision is ours from the first pencil line - the cloth, the cut, the ribbon, the name inside the neck.